From navigating your website to talking to customer service and receiving the product/service , A customer’s perception of your business/brand is conceptualizing. And the reason why you need to pay close attention to this, is because it magnifies the value and optimizes profits in your business.
Simply put, A positive customer experience is a series of interactions that result in useful experiences that exceed demand, meet expectations and satisfaction.Think about your touchpoint both online and offline.Think about your website, blog or even your facebook account. Now, mentally analyze your customer service team and the events you have been holding.How are these interactions affecting demand in the short term as well as loyalty in the long run?
Understanding your customers and why they choose you over your competitor is the sole foundation of delivering great customer experience. This is because customers are not loyal to your business, they are loyal to themselves First. Evelyne Njoki
Understanding your customers and why they choose you over your competitor is the sole foundation of delivering great customer experience. This is because customers are not loyal to your business, they are loyal to themselves First. Your customers care about their wants and needs. They buy according to the outcomes they want to achieve, the jobs they are trying to get done, as well as “pain” they are trying to relieve. Help them discover your unique ability to solve their business pains.
Customer experience is The one aspect that every Business needs to get right, consistently.It is the centre point of processes and policies. Regardless of the industry you’re in,CUSTOMERS=REVENUE. So, fetch valuable customer insights regularly, deliver omni-channel customer experiences, measure and improve customer loyalty And align the organization towards the customer.