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Ds 7 CrossBack, Connected-Car Tech

PSA and Huawei Team up on Connected-Car Tech (Ds 7 CrossBack)

Even in an age when it seems no one’s data is safe, connectivity has become a priority for automakers. Witness the number of cars offered in the United States with Amazon Alexa Skills, and the number of apps that enable features like remote engine start. Automakers are also working to get cars to “talk” to each other and surrounding infrastructure with so-called V2V and V2I communications systems. If the Internet of Things ever becomes more than a tech-industry buzzword, cars will likely be a part of it.

Late in 2017 November, Huawei, a Chinese tech giant and PSA Peugeot Citroen announced their partnership, which marked the beginning of   Connected-Car tech.  Four months later, the first tangible result of that partnership (Ds 7 Crossback) is set to launch in China this month, which will be the first PSA model, equipped with Huawei connected-car tech.

PSA’s DS premium brand has only been around for a few years, so it’s only just beginning to redesign its vehicles. The DS 7 Crossback is the first of that second generation of DS models. Other than that, and being the launch platform for the PSA-Huawei tech alliance, the Crossback isn’t too remarkable. It’s another amorphous crossover of the kind automakers can’t seem to build fast enough.

This and future models of PSA will feature infotainment systems that incorporate Huawei’s OceanConnect IoT computing platform using its own built Connected Vehicle Modular Platform (CVMP) which will allow cars to be connected to the cloud and smart devices opening up to new possibilities for in–car services.

Huawei’s OceanConnect IoT platform underpins Huawei’s Connected Car Solution. This solution helps to develop connected cars, smart homes and smart cities, giving users access to an array of services designed to facilitate daily life. All digital interactions between the car and the cloud are secure; customer and car data are encrypted, and their integrity, authenticity and confidentiality are guaranteed.

Huawei is committed to creating an open and flexible connected car infrastructural platform that can scale to manage the life cycle of cars, connecting physical car assets to the cloud in a secure, reliable, and efficient way to allow new digital capabilities for drivers and businesses. Cloud services supported by Huawei will be used for all Groupe PSA connected vehicles in all regions where these vehicles are marketed.

By deploying its new platform connecting the vehicle to the Internet of Things(IoT), Groupe PSA enriches its service offering and makes the mobility easier for all its customers. With Huawei, well known for its innovation capacity, we are pleased to show today the first tangible result of our partnership providing customers with a new experience enabled by the CVMP. DS 7 CROSSBACK is the first vehicle to benefit from this joint project, which will ultimately be rolled out to all group vehicles. Jean Leflour, SVP Connected Vehicle & Services Architecture Strategy Groupe PSA


Some of the features the cloud connectivity will offer are:

  1. Enhanced navigation and voice recognition
  2. A connected service portal via the vehicle’s dashboard screen
  3. Maintenance information logs
  4. Number of trips taken
  5. Driving styles of each trip
  6. OTA software updates
  7. Car sharing Capabilities

With most of these features also accessible from a smartphone, can this result be one of the game changers? Let us wait and see.


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